On Monday 4th April, Swansway Motor Group unveiled its new corporate identity across its social media accounts, website and Crewe-based Head Office.

As it nears its 19th year anniversary in business, Swansway reflected on the automotive industry and its current identity and decided that 2022 was time to bring the business in line with the evolving sector and the business offering.

The way in which the business began - is a unique story for the family-owned and run business to tell.

Initial project meetings took place back in 2003 and began at Chairman, Michael Smyth's home, 'Swansway', named so as it overlooked swans nesting on a Mere.

When the family came to name the business it felt natural that the working title, 'Project Swansway,' remained.

The new Swansway logo and colour palette has been fully designed with Swansway's core values and ethos at heart.

The swan has been chosen as, as well as the historic association, a symbol to loyalty and trust; characteristics the Smyth family believe also represents the business.