Local family run business, Swansway Motor Group, has signed for Crewe Alexandra FC head of the 2025/26 season, seeing the newly named 'Swansway Family Stand' come into play.

Swansway's head office, just minutes from the Mornflake Stadium, has renewed its contract as an official club sponsor, marking another chapter in its long-standing support for the Railwaymen.

The new sponsorship deal features prominent branding throughout the stadium and across the club's digital channels.

Swansway and Crewe Alex's new sponsorship deal features prominent branding throughout the stadium and across the club's digital channels (Ryan Parker).

Director at Swansway Motor Group, David Smyth, told Nub News: "Over the last 20 years, we've received incredible support from the people of Crewe and it's important to us to remain active in the community we call home.

"Football's all about passion, teamwork and community, values we share with Crewe Alexandra, a club that's been at the heart of this town since 1877.

"As a family business based here in Crewe, we are proud to be backing our local team for another season, and we can't wait to cheer the Railwaymen on every step of the way, both on the road and on the pitch."

The partnership will see Swansway involved in fan-focused initiatives throughout the season, including exclusive matchday competitions, behind the scenes content and opportunities for supporters to get even closer to the club they love.

Head of Commercial at Crewe Alexandra, James Beckett, said:

Head of Commercial at Crewe Alexandra, James Beckett (Nub News).

"We are thrilled to welcome Swansway back on board for the new season.

"Their support makes a real difference to the club and it's fantastic to partner with a business that's truly part of the Crewe community."

READ MORE: Plans to convert space above new Crewe shop into apartment.

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