Motors in Crewe

2022 What Car? Awards

By Ryan Parker

8th Apr 2022 | Reviews

The Cupra Formentor. (Swansway)

SEAT and CUPRA have both won awards at this year's What Car? Awards.

The SEAT Leon, featured as our Car of the Week, won the 'Best Family Car of the Year' for the second year in a row.

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On Monday 4th April, Swansway Motor Group unveiled its new corporate identity across its social media accounts, website and Crewe-based Head Office.

As it nears its 19th year anniversary in business, Swansway reflected on the automotive industry and its current identity and decided that 2022 was time to bring the business in line with the evolving sector and the business offering.

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Vibrating device has been designed to win over car drivers who miss the buzz of an internal combustion engine

Hyundai and Kia are exploring the idea of making their electric cars vibrate in an effort to win over petrol and diesel car drivers who don't like the silent motion of an electric car. The Korean brands have filed patents in the US for a device that can mimic the vibrations of an internal combustion engine and hopes that it will win over drivers who miss the thrum of a traditional engine.

Since the arrival of the electric car, car manufacturers have introduced numerous systems designed to appease petrol and diesel car owners and make them feel more at home in an electric car. Brands such as Porsche, Ford and Mazda all offer artificial motor sounds that can be piped into the cabin. While most can be turned off, the lack of an engine sound is often seen as a barrier for adoption among car enthusiasts – especially those with performance cars.

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Volkswagen pull wraps off ID. Buzz and ID. Buzz Cargo

By Ginny Buckley - Motoring Correspondent

23rd Mar 2022 | Reviews

Two tone colour schemes hark back to the classic campers

The wraps have finally been peeled off one of the most exciting, interesting and practical electric vehicles ever created – the Volkswagen ID. Buzz and ID. Buzz Cargo.

The all-electric van and MPV will arrive in the UK this autumn, and use the same basic mechanical parts as the familiar ID.3 and ID.4 models.

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Sam Pearce-Warrilow has taken on the role of social media executive.

We've caught up with Sam Pearce-Warrilow who has recently taken the next step in his career at Swansway Motor Group by taking on the role of social media executive while also celebrating his one-year anniversary with the company.

With a BA (Hons) in Transport Design, Sam joined the Swansway Jaguar Crewe team in March last year as a digital merchandiser.

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