PR Executive

The Opportunity

As a PR Executive at Swansway Motor Group, you will be responsible for supporting Swansway's content strategy by researching and writing content for the company's owned websites as well as external websites, playing a key role in generating sales and service enquiries across the business.

The successful candidate will plan and create the content, maximising online visibility and conversion from visitor to enquiry.

More about the role

• Create engaging website content to generate online exposure and enquiries for the business

• Create engaging PR content for external outlets to increase search visibility and back link opportunities

• Cultivate strong relationships with key internal stakeholders and agency partners

More about you

• Minimum of 2 years' experience in a similar role

• Able to demonstrate experience in website content

• Ability to adapt to evolving trends in communication technologies

• Excellent organisational skills

• Basic level experience in SEO and SEO tools

• Excellent written and verbal communication skills

• A keen eye for detail

A bit more about the company:

Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the +25 dealerships they have today. From Birmingham in the South to Carlisle in the North Swansway partners with eleven brands including; Audi, Volkswagen, Land Rover, BYD and many more.

It's not what Swansway does that makes them the company they are, it's how they do it; it's the family heritage that sets them apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; they genuinely care about its customers and the Swansway family. They live by their caring, honest and proud values which is why the long service boards are brimming with names of people who have been with the company for five, ten, fifteen and even twenty years!

Benefits of working for Swansway Group

• Holidays that increase with length of service

• Your Birthday off

• Company Pension Scheme

• Death in Service Benefit

• Long service recognition

• Annual flu jab

• Discounts on products and services that extend to your family and friends

• Cycle to work scheme

• Employee recruitment referral payments

• Employee assistance programme and counselling service

• Occupational health services

• Flexible working patterns

• Car Benefit Scheme for employee or family