Sweet smell of success as Crewe cleaning products maker doubles sales

By Gwyn Griffiths

22nd Oct 2021 | Local News

Fabuloso are based at Apollo Park off University Way.
Fabuloso are based at Apollo Park off University Way.

A CREWE cleaning products maker has revealed a record year for revenues.

Family-owned Fabulosa, which is based at Apollo Park, says it saw revenues grow by £39m for the year ending on August 31, a doubling from the previous year

Established less than three years ago, Fabulosa, which has its head office and two factory locations in Crewe was founded by household products manufacturer Mike Sharpe and his son and daughter-in-law James and Jennifer Sharpe.

The brand exports to Europe, Australia, New Zealand and the UAE.

Its products range run from disinfectants and polishes to air fresheners, and laundry care. The brand is reported to be now ahead of Dettol in terms of volume market share.

Marketing Director Adam Burnett said: "We enjoy a good clean fight and each time we smash a target, we set another one.

"As a business we are constantly moving forward and revitalise tired categories ranging from surface and air care to car care and lawn treatments.

"This drive is complemented by our relentless push to grow listings both at home and internationally, as well as our fast paced, integrated marketing campaign, which included our successful TV campaign earlier this year."

MD of Fabulosa James Sharpe said: "It is only when you reflect on our performance in relation to our competitors and our overall market share by volume and value, you realise just how far we have come in such a very short space of time, especially given the extremely mature markets we are entering and the extremely well-established brands who have occupied pole position for so very long."

Fabulosa has supplied over 100 million units and launched more than 150 fragrances since launching in 2019.

     

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