A major Crewe company has unveiled a 'refreshed' car showroom - following a £400k development.

Swansway Motor Group unveiled its completely refurbished CUPRA Crewe retailer on Tuesday 2 May - located on Third Avenue, off Weston Road.

CUPRA UK has invested £400,000 into the showroom transformation - offering Crewe customers state-of-the-art, interactive technology.

CUPRA UK has invested £400,000 into the Crewe showroom transformation (Nub News).

The new showroom has made the transition from a SEAT-focused retailer to a CUPRA-focused retailer.

It was chosen by CUPRA UK as one of 56 retailers in the country to focus their efforts on CUPRA - a decision based on customer excellence scores. 

Head of business at Swansway Group, Sam Booth, was delighted with the showroom investment.

Mr Booth told Nub News: "We are so pleased to unveil the changes to the retailer.

"It looks fantastic and this refreshed focus is great for the team.

CUPRA UK chose the Crewe showroom as one of 56 retailers in the country to focus their efforts on (Swansway Group).

"We can't wait to welcome our customers in to see the finished results."

CUPRA wanted to implement a premium, luxurious and modern feel to its Crewe retailer showroom - aiming to be reflective of its brand.

The showroom changes aim to create a welcoming environment for new and returning customers. 

Swansway Motor Group director, David Smyth, was equally as delighted on the showroom;'s transformation.

The CUPRA Crewe showroom changes aim to create a welcoming environment for new and returning customers (Swansway Group).

Mr Smyth added: "It's a privilege to be selected by the brand to represent the CUPRA brand as our retailer's main focus.

"I would like to extend my thanks to our team based at the site for continuing to work throughout the building work." 

READ MORE: Crewe pub's recent renovation leaves visitors 'really impressed' by changes.

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