Crewe car company signs new sponsorship deal with Cheshire cricket club
By Ryan Parker
23rd May 2023 | News
A huge Crewe car company has signed a new sponsorship deal with a Cheshire cricket club - following 10 years of partnership.
The car dealer group which represents brands such as Audi, Volkswagen and Land Rover are now the proud kit sponsor of all teams at Lindow Cricket Club.
From the Men's and Women's 1st XI teams right the way across the board to the under 9s boys and girls teams.
The partnership between Lindow Cricket Club and Swansway Motor Group has continued to go from strength to strength over the last 10 years, leading to this exciting new sponsorship deal.
Based in Wilmslow, Lindow Cricket Club is an established amateur club that is home to 38 teams, from their senior men's and women's teams to junior boys and girl's teams, there is a real community feel to the club, something that Swansway Motor Group values greatly.
As a family-owned and run business, the community is what is at the heart of what Swansway Motor Group do.
A major employer in Cheshire East, Swansway Motor Group operates 24 dealerships nationally, including Crewe Audi, Crewe Volkswagen and Stafford Land Rover.
Swansway Motor Group director, Peter Smyth, said: "We've had a great relationship with Lindow Cricket Club for a number of years now but becoming the main kit sponsor is something we are really proud to do.
"We know that a number of the players and fans are customers of ours which is really lovely to see, so it's great for us to give back to them and to the club.
"We're looking forward to seeing what the new season will bring for Lindow Cricket Club."
Lindow Cricket Club Chairperson David Kendrick added: "We are thrilled to expand on our partnership with Swansway Motor Group,
"It's great to see a local business so involved with the local community and we are excited to proudly display their logo on our kits at every match."
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