Crewe car company signs new sponsorship deal with Cheshire cricket club

By Ryan Parker

23rd May 2023 | News


Youth Teams at Lindow Cricket Club pictured alongside Swansway Motor Group director, Peter Smyth, in the new Swansway sponsored kits (Nub News).
Youth Teams at Lindow Cricket Club pictured alongside Swansway Motor Group director, Peter Smyth, in the new Swansway sponsored kits (Nub News).

A huge Crewe car company has signed a new sponsorship deal with a Cheshire cricket club - following 10 years of partnership.

As Lindow Cricket Club kick off their new season, they are delighted to announce a new sponsorship deal with Swansway Motor Group

The car dealer group which represents brands such as Audi, Volkswagen and Land Rover are now the proud kit sponsor of all teams at Lindow Cricket Club.

As Lindow Cricket Club kick off their new season, they are delighted to announce a new sponsorship deal with Swansway Motor Group (Nub News).

From the Men's and Women's 1st XI teams right the way across the board to the under 9s boys and girls teams.  

The partnership between Lindow Cricket Club and Swansway Motor Group has continued to go from strength to strength over the last 10 years, leading to this exciting new sponsorship deal. 

Based in Wilmslow, Lindow Cricket Club is an established amateur club that is home to 38 teams, from their senior men's and women's teams to junior boys and girl's teams, there is a real community feel to the club, something that Swansway Motor Group values greatly. 

As a family-owned and run business, the community is what is at the heart of what Swansway Motor Group do.

A major employer in Cheshire East, Swansway Motor Group operates 24 dealerships nationally, including Crewe Audi, Crewe Volkswagen and Stafford Land Rover. 

Swansway Motor Group director, Peter Smyth, said: "We've had a great relationship with Lindow Cricket Club for a number of years now but becoming the main kit sponsor is something we are really proud to do.

The partnership between Lindow Cricket Club and Swansway Motor Group has continued to go from strength to strength over the last 10 years (Swansway Motor Group).

"We know that a number of the players and fans are customers of ours which is really lovely to see, so it's great for us to give back to them and to the club.

"We're looking forward to seeing what the new season will bring for Lindow Cricket Club." 

Lindow Cricket Club Chairperson David Kendrick added: "We are thrilled to expand on our partnership with Swansway Motor Group,

"It's great to see a local business so involved with the local community and we are excited to proudly display their logo on our kits at every match." 

READ MORE: Crewe bowling alley and breakfast bars among businesses boosted with new food hygiene rating.

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