Crewe's Swansway Motor Group has risen from a small family business into one of the UK's largest automotive firms, but despite this growth - its commitment to the communities where its colleagues and customers live has never changed.

That is why Swansway has become the exclusive supporter of the brand-new Crewe Prize Draw, a fortnightly community lottery giving local people the chance to win a major cash prize, all while raising money for local charities.

As the exclusive supporter of the Crewe Prize Draw, Swansway will also play a key role in deciding how the money raised will support the local community.

Swansway will nominate a charity close to the hearts of its colleagues and customers to become one of the beneficiaries of the draw, joining the Wishing Well and Hopes and Beams.

Swansway will also be encouraging its colleagues to get behind the initiative by sharing the draw with their teams and helping spread the word across the town.

The partnership reflects Swansway's belief businesses can play a positive role in the communities they are part of, creating opportunities for people locally and supporting causes that make a real difference.

Swansway has become the main supporter of the brand-new Crewe Prize Draw, a fortnightly community lottery giving local people the chance to win a major cash prize, all while raising money for local charities (Photo: Swansway).

Director at Swansway Motor Group, David Smyth, told Nub News: "Crewe is where Swansway's story began and although we've grown significantly over the years, we're still incredibly proud of our roots.

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"We're a family-owned business, many of our colleagues live locally to our head office and dealerships, where our customers are our neighbours, friends and fellow members of the community. Staying connected to Crewe has always been important to us.

"Being a community-focused business means more than simply operating here, it means supporting the people, charities and organisations that help make Crewe a great place to live and work.

"We believe successful businesses have a responsibility to give something back and that's something that's always been part of Swansway's values.

"That's why we're proud to be the main partner of the Crewe Prize Draw.

"It's a fantastic initiative because everybody benefits, local people have the chance to win some fantastic prizes, local charities receive valuable support and local businesses can come together to make a positive difference in the town.

"What makes this particularly special is that the money raised stays within the community, helping causes that are making a real impact on people's lives right here in Crewe.

"It's a simple idea that brings people together while supporting organisations doing important work every day.

"From Swansway's perspective, success would be seeing the community get behind the initiative, raising meaningful funds for local charities and creating something that people look forward to being part of.

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"If we can help local causes receive more support while giving local people something exciting to get involved with, then that's a fantastic outcome for everyone involved. "

The Crewe Prize Draw launches with a simple aim, to create winners locally while supporting causes that matter locally.

With Swansway backing the project, every ticket bought helps build a new community tradition where the whole town can play a part.