'Upcoming' shop chain set to open new store in Crewe town centre this month
By Ryan Parker
11th Jun 2023 | Local News
An "upcoming" vape store business is set to open a new shop in Crewe town centre this month - targeting various locations across the North West.
Huff & Puff will be launching its first ever Crewe store on Market Street this June - aiming to open towards the end of the month.
The E-cigarette shop will be opening inside the former Vision Express unit - empty since spring 2022.
"We have opened a store store in Cannock, a new shop is coming to Leek and Crewe will be our 10th store, " said spokesperson, Emma Ayers.
Huff & Puff currently operates in Cheshire, Staffordshire and Derbyshire - selling a variety of vapes, juices and disposables.
The vape business, owned by Cheshire resident, Thomas Mellor, started out by operating at market stalls in Leek, Longton and Winsford.
Since then, Huff & Puff has grown to become a chain of vape stores - with more stores planned across the North West.
Mrs Ayers told Nub News: "After successful market stalls, the owner started opening up vape shops - beginning with a store in Longton, Stoke-on-Trent.
"We sell a wide range of electric cigarettes, juices and disposables - as well as a dedicated section for smokers.
"Our new Crewe is being sorted as we speak and we are looking at opening on either Friday 23 June or Monday 26 June.
"As soon as our shops are ready we open them.
'We feel our stores offer people everything they could want in terms of vapes and accessories."
In terms of Cheshire stores, Huff & Puff currently operates in Sandbach, Congleton, Northwich and Winsford.
The shop chain is keen to expand its number of Cheshire stores - targeting new locations as soon as this year.
Mrs Ayers said: "We are currently looking more into Cheshire stores.
"We are a really upcoming business and all of our shops are open plan.
"This allows customers to browse at their own leisure and ask questions when they wish.
"All staff are trained as smoking cessation specialists to promote vapes, as opposed to cigarettes - aiming to get people off smoking them."
Huff & Puff has a strict Challenge 25 policy in all of its stores - asking for photographic ID on all purchases.
Mrs Ayers was keen to add all staff are also well-trained in spotting fake IDs.
The vape store worker added: "No one under the age of 25 will be served vapes and accessories if they fail to show us a valid ID
"We are excited to open in Crewe. We wanted to have a central location - this will be our biggest store to date.
"I live in Cheshire and know Crewe very well. I have previously worked in the market hall l and I think it's a good venue.
"Huff & Puff will be located in close proximity to this, which is a real bonus.
"Crewe customers should take note we have a loyalty card scheme where they can get juices for free - if they shop with us regularly."
Huff & Puff will be located in-between Vision Express and Little Desserts on Market Street.
READ MORE: Crewe Alex confirm 2023/24 pre-season schedule - playing three EFL teams.
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