Dementia specialist, Belong Crewe, has been crowned winner of Best Health and Wellness Service at this year's HealthInvestor Seniors Housing Awards. 

The national accolade is in recognition of the operator's holistic approach to care, breaking the mould of the 'traditional care home', promoting an active lifestyle in-line with the interests of its residents, apartment tenants, day care and home care customers. 

Judges were full of praise for the dementia specialist, saying: ''Belong's approach to wellbeing is all about activity, connection and enjoyment, it is not just an add-on [but] feels like a natural part of life in their integrated villages."

Belong employs an experience team and exercise specialist who work alongside care teams to provide a range of opportunities taking advantage of modern and stylish facilities in the care village (Ryan Parker).

They also highlighted the success of Belong's strategy, noting: "Commitment starts at board level and permeates the entire organisation."  

Belong employs an experience team and exercise specialist who work alongside care teams to provide a range of opportunities taking advantage of modern and stylish facilities in the care village.

This includes a high tech gym for older people, entertainment venue, bistro and lounges. 

As a not-for-profit care provider, Belong prioritises people and their wellbeing, investing in its environment, arts, music and intergenerational partnerships and community links to offer a rich programme of events and meaningful occupation. 

Belong chief executive, Martin Rix, told Nub News: "We are thrilled to be named winner of the sector's best health and wellness award. 

Belong Crewe comprises a range of housing, care and support options for older people (Ryan Parker).

"Being for people, not profit meansour customers and colleagues truly are at the heart of everything we do, and we get to see the remarkable outcomes of our approach to care across all our villages, every day." 

Supporting its trailblazing care strategy, Belong Crewe, along with sister villages across the North West and West Midlands operate as a community hub specially designed to welcome local people to join its customers, with amenities open to the public.   

The Brookhouse Drive village comprises a range of housing, care and support options for older people, with apartments for independent living, as well as 24-hour residential and nursing care 'households' of up to 12 people sharing a communal living room and kitchen, achieving a homely extended-family setting. 

Complementing its service, also available is day care, experience days, and Belong at Home domiciliary care assisting those residing in its villages' apartments, as well asthose living in their own homes in the locale.  

The award win follows Belong's 2021 accolade for the HealthInvestor Seniors Housing Award for Best Care Provision (Belong Crewe).

Mr Rix added: "To receive such an accolade is a vote of confidence in our unique 'home for life' model and our strong platform to diversify into further locations around the UK and achieve our aim of bringing our industry-leading care to more people."  

The award win follows Belong's 2021 accolade for the HealthInvestor Seniors Housing Award for Best Care Provision.  

READ MORE: Crewe homeless man becomes part of famous comedian's show following 'special' encounter.

Free from clickbait, pop-up ads and unwanted surveys, Crewe Nub News is a quality online newspaper for our town.

Subscribe to our FREE weekly newsletter email HERE - just click the 'SIGN UP' button.

Please consider following Crewe Nub News on Facebook or Twitter.