CUPRA Crewe has announced an exciting new partnership with The Padel Den, marking the start of a collaboration that connects the energy and passion of CUPRA with one of the world's fastest growing sports - padel tennis.

This local partnership stems from CUPRA's international association with the International Padel Federation, underlining the brand's commitment to supporting the growth of padel at both a global and community level.

The Padel Den, based in Sandbach Cheshire, is dedicated to making padel more accessible and encouraging players of all ages and abilities to get involved in the sport.

Tom Seabridge, Operations Manager at The Padel Den, said: "We're absolutely delighted to have the support of Swansway Motor Group here at The Padel Den.

"Their sponsorship is not only a huge boost for us as a new facility, but also a real vote of confidence in our vision to grow padel in Sandbach and beyond.

From left to right: Jamie Knowlson, Joe Seabridge and Tom Seabridge, founders of The Padel Den). (Photo: Swansway)

"Having a respected local business like Swansway on board means we can continue creating opportunities for more people to discover, enjoy and progress in this ever growing sport that is Padel.

"We're truly grateful for their commitment and excited for what we can achieve together."

With its fast pace, simple rules and strong social appeal, padel is increasingly being recognised as the sport of the future.

Sam Booth, Head of Business at Swansway Motor Group, said: "At CUPRA Crewe, we're passionate about being part of our local community and creating connections through experiences that go beyond driving. Padel is the perfect fit, it's exciting, inclusive and growing rapidly, just like the CUPRA brand.

"We're proud to support The Padel Den and help bring this fantastic sport to more people in Cheshire."

The partnership will see CUPRA Crewe and The Padel Den working closely together to raise awareness of padel in the region and support opportunities for more people to give the sport a try.