A Crewe beauty salon that has built a strong reputation for quality and care has expanded its range of professional treatments.

Radiance Personified, based on Earle Street opposite Grand Junction Retail Park, is introducing several new laser and skin treatments as the business continues to grow.

Run by partners Julie Iveson, a fully trained aesthetician, and Damian Reed, an experienced businessman, both of Weston, Radiance Personified has gone from a successful home-based start-up to a thriving town centre salon since opening in August 2023.

The business now employs six staff members and holds a five-star Google rating from 84 reviews.

Radiance Personified holds a five-star Google rating from 84 reviewsm (Photo: Nub News).

Radiance Personified's new treatment list includes advanced laser hair removal using both Intense Pulsed Light (IPL) and Super Hair Removal (SHR) technology, offering fast and effective results for all skin types with minimal discomfort.

Tattoo removal is now also available, using Q-Switched Nd:YAG laser technology to safely break down black and coloured ink, helping to fade both amateur and professional tattoos with minimal risk of scarring.

The salon has introduced the Carbon Doll Facial, sometimes known as the "Hollywood Facial," combining a carbon serum with laser energy to deeply cleanse the skin, unclog pores and improve overall texture and brightness, ideal for acne-prone or tired skin.

Radiance Personified has also expanded its skin rejuvenation services.

Using IPL-based treatments, the process helps to target pigmentation, redness and early signs of ageing by stimulating collagen production and improving tone and elasticity across the face, neck and décolleté.

Radiance Personified is open Monday to Friday from 10am to 9pm, and Saturdays from 10am to 7pm (Photo: Ryan Parker).

Completing the new range, radiofrequency (RF) skin tightening is now offered for both face and body.

The treatment uses controlled heat to boost collagen and elastin production, helping to lift and firm skin without surgery or downtime.

Radiance Personified is open Monday to Friday from 10am to 9pm, and Saturdays from 10am to 7pm. Consultations and bookings can be made via the salon's website or by calling 01270 421436.

READ MORE: Plans to convert former Crewe pub and hotel into new restaurant.

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