Crewe business to undergo £4.5 million redevelopment for 2023
By Ryan Parker
28th Sep 2022 | Local News
A Crewe car business is set to undergo a huge investment - seeing its site have a significant redesign and refurbishment for 2023.
Lookers BMW Crewe, Weston Road, is investing £4.5 million for the redevelopment of the site - aiming to become a major regional retail hub.
The luxury German brand showroom will be revamped to accommodate its next generation of cars and vans.
It will include an expanding range of electric and hybrid models, with used vehicles.
Work on the site started on Monday (September 26) - expecting to take six months.
An official opening for the new showroom and aftersales facility is planned for March 2023.
Head of business at Lookers Crewe BMW, Rob Gower, said: "Our extensive refurbishment plans create a unique opportunity to develop a new and outstanding state-of-the-art retail hub for customers and staff.
"'This significant investment reflects our commitment to the community in Crewe, the local economy and BMW Mini as our brand partner, which will offer an exceptional experience for everyone.
"Our customers remain at the heart of all we do, which is why we are excited to share this fantastic news."
The six-month renovation will see a contemporary showroom complete with EV chargers and a range of digital innovations.
The Crewe BMW centre has relocated to the Lookers Mini Crewe showroom, Gateway - until the work is completed.
Lookers was founded in 1908 by Mr John Looker. The company's revenue for 2021 was £4.051 billion.
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