A CREWE firm is supporting one of the country's biggest programmes of triathlon events.

Mornflake on Gresty Road is sponsoring the UK Triathlon series which encourages people of all ages and abilities to swim, cycle and run at events up and down the country.

More than 10,000 competitors took part in last year's series and now organisers at UK Triathlon headquarters in Wybunbury, near Crewe are pressing ahead with a programme of 21 events between now and next summer following guidelines for social-distancing and spectator numbers.

Mornflake managing director John Lea said: "Mornflake is all about promoting healthy lifestyles and encouraging people to eat well and exercise.

"Throughout all our branding and marketing we encourage families to nourish their bodies with a healthy diet and include oats. Getting behind the new series of events is a great opportunity to shout about the health benefits of oats to a wide audience of families but also to celebrate those who set themselves the challenge of taking part."

The company is sponsoring UK Triathlon medals and race bibs and will boost energy levels with porridge goody bags.

Events include challenges not only for the super-fit but for first-timers, children and charity fundraisers. Next in the series is a Birmingham half marathon, 10k and family 5k on October 18.

Registration is already open for 2021 which includes two Nantwich events in May and the return of the popular Fun Duathlon for children.

UK Triathlon spokeswoman Zoe Steenson said: "It's fantastic to have a big name like Mornflake behind our events, this year more than ever. We were on tenterhooks for months not knowing which events would go ahead.

"Thankfully, organised sports events fall into a different remit than social gatherings and, providing they comply with social distancing, are exempt.

"Race reports from the 'Official British Triathlon Referee' along with feedback and reviews from competitors have been amazing for the last few events and we have been overwhelmed with the kind words. We are just so happy to be back doing what we do best and putting on events, in a safe environment, for all to enjoy.

"We pride ourselves on building long-lasting relationships with our partners and Mornflake is a great fit with our ethos of encouraging all abilities to take on a fitness challenge and feel the thrill of reaching the finish line."

To take part in UK Triathlon events and for safety requirements call 01270 842800 or visit www.uktriathlon.co.uk