A CREWE cereal maker is backing a crowd-pulling South Cheshire food festival as plans gather pace for its comeback event.

Mornflake, based on Gresty Road, is playing a key role in attracting thousands of people to the area as a sponsor of Nantwich Food Festival and will give its name to a Gourmet Food Hall filled with delicacies from across the world.

It will be the family milling company's 15th year of involvement with the festival which turns Nantwich into a food-lover's paradise over the first weekend in September.

Mornflake's giant marquee will be sited on the Bowling Green car-park, which will be the hub of festival activities with a large number of foodie exhibitors and music stage.

Managing director James Lea said: "Mornflake is a long-standing supporter of Nantwich Food Festival and we are delighted to be working with organisers to make this year's event a special one.

"We are tremendously proud of our local roots and for years we have helped turn Nantwich into a foodie heaven promoting the town and Cheshire as home to so many quality food and drink producers.

"Generations of families have enjoyed our products and we look forward to meeting them again at the festival."

Organisers are working flat out to make this year's festival, taking place September between 2-4, one to remember after previous dates were postponed due to the pandemic.

There will be a packed programme of attractions including chef demonstrations, children's activities and stalls. Main areas will be the town square, Love Lane and Nantwich Civic Hall.

Festival director Christine Farrall, thanked Mornflake for its support, saying: "The company plays an important role in Nantwich Food Festival.

"It is an example of how a successful local family-run food business can help to promote our volunteer-led event with sponsorship.

"The Mornflake stand, with its eye-catching colourful displays, is always a draw to the thousands of visitors throughout the weekend.

"The company's support of the festival over many years has without doubt contributed to its growth and success."

The festival remains free to all and led by volunteers.

For festival updates go to www.nantwichfoodfestival.co.uk