Crewe Alex announce new sponsorship with care home operator
By Gwyn Griffiths
22nd Oct 2021 | Local News
CREWE Alex have found a new match – with residents of an Alsager care home.
The club has announced a new partnership with Lovett Care Ltd, a local care home provider, which runs the Alsager home in Richard Woodcock Way.
It will see Twyford House Care Home feature on signage around the Mornflake Stadium, as well as on the ground's new electronic scoreboard and in the Inside Crewe magazine.
Lovett Care opened Twyford House Care Home at the end of August last year.
The company offers person-centred residential, dementia and day care for adults by providing a "vibrant and inclusive community".
Alex fans will be able to watch video footage of Twyford House broadcast on the scoreboard.
Head of Commercial at Crewe Alex James Beckett said: "We're delighted to have Twyford House and the team at Lovett Care involved with the football club.
"Their significant investment is one that is gratefully received and I'm sure this is the start of a partnership that will see us work closely with the team at Twyford House moving forward."
Laura Lockett, General Manager at Twyford House Care Home added: "It's fantastic to see Twyford House Care Home as a focal point around the Crewe Alexandra stadium.
"The team and I provide exceptional care in beautiful, homely surroundings. We're excited to be able to share this message to fans, their families and the local community through this new partnership."
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