Cereal firm rewards top class effort by Crewe school kids during lockdown
By Gwyn Griffiths
27th Aug 2021 | Local News
PUPILS at a Crewe school have become medal winners for showing resilience and working hard during the months of the pandemic when their school was closed.
Crewe-based cereal makers Mornflake answered a plea from Gainsborough Primary School, where the PTA was looking to recognise the efforts of its children during an unprecedented year.
Chair of the PTA Natalie O'Neill contacted Mornflake, who agreed to fund the medals which were handcrafted and designed by Natalie and PTA Vice Chair Emma Hartley who both have children attending Gainsborough.
"When the children returned after the second school closure we wanted to do something to reward them for their resilience and hard work through the past year," said Natalie.
"I have experience as a parent and as a teacher, so it was so clear to me how amazing the children have been and how much they've missed out on. We wanted to give them something to recognise this. A keepsake to look back on as they grow up and reflect on just how far they have come."
The school's 400-plus pupils received them before the end of term and were so thrilled, they cheered.
Natalie added: "We came up with the idea of medals with rainbow lanyards and Emma created the design for the medal.
"It was important they were lovely so children could open a draw years later and be reminded of what they achieved and what things were like in the pandemic.
"The cost was over £900, and with fundraising events cancelled, it was not something we could manage.
"We approached Mornflake and the company kindly stepped in to sponsor the medals. I was so elated we could do this for the children, I did a little dance.
"When we gave them out they were so happy. We kept it a surprise and some classes literally cheered when we showed them. I watched children running out to their parents showing them their medals.
"We can't thank Mornflake enough for making it happen."
Mornflake has played a critical role in feeding the nation during the pandemic, supporting the DEFRA parcel scheme with millions of packs of porridge sent to NHS workers, food banks and vulnerable people.
Its swift response to the pandemic was recognised by the GREAT Britain Inspirations campaign led by the Department of International Trade to celebrate the 'extraordinary' actions of UK businesses.
Mornflake Managing Director John Lea said: "We were pleased to support this lovely gesture by a school on our doorstep here in Crewe.
"The pandemic has left a lasting mark on so many and children will look back on the period when they missed out on classroom education and being with friends. The medals will remind them of what they came through with Great British spirit."
Mornflake recently tied up a stadium naming sponsorship with Crewe Alex to add to its long-standing shirt sponsorship of the League One club. The Alexandra Stadium has now been renamed the Mornflake Stadium.
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