In 2023, Swansway Motor Group donated a record-breaking yearly total of £20,940 to the not-for-profit organisation, Circus Starr, hitting a £100,000 milestone.

On behalf of their Crewe Audi, Crewe SEAT, Crewe Volkswagen and Swansway Chester Peugeot dealerships, Swansway donated £8,189.40 to the overall donation total. 

The record-breaking sum follows the seventh year in which Swansway has supported Circus Starr by donating £25 to the Cheshire organisation each time a Swansway site sells a vehicle on the Motability scheme.

Swansway donates £25 to Circus Starr each time a Swansway site sells a vehicle on the Motability scheme (Nub News).

In the final quarter of 2024, the group donated a further £5,875 to the cause, bringing the yearly total up to £20,940.

June 2023 saw donations surpass the £100,000 mark. This achievement was celebrated at Circus Starr's Crewe show, held at the Swansway Stadium. 

Swansway Motor Group director, David Smyth, who was present at the show, said: "Over the past seven years I've seen firsthand the meaningful work Circus Starr carries out and am proud that Swansway has been able to support this.

"We are excited to see what the partnership brings as we enter our eighth year.

"Members of the Swansway family attended the Crewe show in 2023 and I know It resonated with us all how important Circus Starr's work is." 

A past photo of communications and engagement manager at Circus Starr, Sarah Hall, with Swansway Motor Group director, David Smyth (Nub News).

Circus Starr provides entertainment for children with additional needs or families in difficult circumstances.

Communications and engagement manager at Circus Starr, Sarah Hall, described Swansway's partnership with the charity as "continually overwhelming."

She said: "Donations like Swansway's make these tours possible.

"The £25 which Swansway donates is enough for a child and their carer to attend one of our shows."

Swansway's total contribution is the biggest Circus Starr has ever received (Swansway Motor Group).

Circus Starr's 2024 Winter Tour is taking place across the country throughout January and February.

Swansway's total contribution is the biggest Circus Starr has ever received.

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