By Gwyn Griffiths
23rd Jul 2021 | Local Sport
CREWE Alex have tied up a novel 99-year sponsorship deal with long-standing sponsor Whitby Morrison.
The Crewe-based ice cream van maker's deal has been billed "one of the longest sponsorship deals in sporting history". But its operations director, Ed Whitby, a diehard Alex supporter, says it is not a gimmick but the company's efforts to demonstrate its loyalty to the club.