A 'supportive' Crewe car dealer group's Santa Patrol initiative has seen the company donate Christmas gifts to charities in South Cheshire - and across the UK.

Swansway Motor Group's Santa Patrol has seen the family company donate Christmas gifts to those in need.

This has ranged from toys to selection boxes and winter essentials - such as hats, gloves and scarves.

Willing Well's Children and Families Hub opened on Chester Bridge in September (Ryan Parker).

On behalf of their Crewe and Chester-based retailers, including: Crewe Audi, Crewe SEAT, Crewe Volkswagen, Swansway Jaguar Crewe and Motor Match Crewe and their Crewe-based Head Office operations - Swansway Motor Group worked alongside a number of Cheshire-based charities.

These charities included The Wishing Well, Crewe, The Wingate Centre, Nantwich and Kidsbank, Chester.

Swansway has taken a refreshed approach to its charity efforts in 2022, with the aim to support its charity partners during the cost-of-living crisis.

Part of this approach saw Swansway take a tailored approach to their donations.

Swansway has collated specialised orders which are completely bespoke to the individual charities' needs.

The Crewe car dealer recognises there is a recipient at the end of donations and it is determined to donate items that would suit people's individual needs.

Swansway Jaguar Crewe, Beswick Drive, contributed towards the Christmas donation (Swansway Motor Group).

Swansway's donations have included toys gifted to The Wishing Well who distribute presents to the families they support.

Head of Children and Families at the Wishing Well, Mabyn Meredith, said: "I would like to say thank you to Swansway for your continued support with the children's and families' projects.

"Your generosity and support has helped to make so many children happy and will continue to do so over the Christmas period.

"We appreciate you choosing us as one of your charity partners.

"Everyone at Swansway is always very friendly and it's a pleasure to have connections with such a supportive local business."

Giant games were donated to the Nantwich's Wingate Centre to help with their classes and residential stays.

Swansway Motor Group Director, David Smyth added; "It has been a difficult year for many people and we hope that our Santa Patrol donations bring a smile to the faces of those who are most in need.

Swansway Motor Group Director, David Smyth, is delighted with the Christmas gift donations (Swansway Motor Group).

"It's important to us all at Swansway that we support our charity partners all year round.

"To be able to round up 2022 by putting a gift under the tree for those who would usually go without is just as important.

"It's a gift from our Swansway family to the families in need."

READ MORE: Temporary Crewe town centre bus station with eight stands on track for January opening.

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