A new sweet shop and slush bar has opened in Crewe town centre - completely filling a once derelict street.

Truly Scrumtious officially opened its doors on Victoria Street at 10am today (October 11) - following months of planning.

The sweet shop was last located on Hightown and began on High Street.

it is joint-owned by Miss Adel Berry (52) and Mr Darren O'Connor (50).

Truly Scrumtious is joint-owned by Miss Adel Berry (52) and Mr Darren O'Connor (50) (Ryan Parker).

Truly Scrumtious has now relocated to a bigger store in Crewe as well as expanding into Pepper Street, Nantwich - with both boasting new slush bars.

"Three years ago we had a conversation that we would open an old-fashioned sweet shop," said Mr O'Connor.

The new town centre slush bar has 12 rare favours. This includes: Cream Soda, Pina Colada, Cherry Cola, Skittles, Tropical and Dandelion & Burdock.

It has been a roaring success in Nantwich and Mr O'Connor expects the same for Crewe.

The 50-year-old told Nub News: "I went down High Street, saw an empty shop and thought we will start there.

"We looked for a bigger unit and couldn't find one except for Hightown. It was too hot in there and had been badly converted into a shop.

Truly Scrumtious is a traditonal sweet shop with a slush bar. It will soon be running children's parties (Ryan parker).

"I was walking into town one day and I literally walked past here and saw the signs in the window.

"I said this is where we need to be. It has taken us 10 months to get this shop as Asda lease it but don't own it."

Truly Scrumtious has joined Crafterama Corner, Tailoring Service Joanna and The Cobblers Cafe and Deli Farm Shop in opening on Victoria Street within the past 12 months,

Mr O'Connor said the businesses' success is down to its traditional approach to sweets.

He said: "We aren't just a sweet shop. People travel four or five miles to come here.

"Customers like the fact they can choose hundreds of sweets.

The new town centre new slush bar has 12 rare favours, including Cream Soda and Pina Colada (Ryan Parker).

"We mix our sweets up and constantly change a number of them while keeping the favourites."

The joint-business owners both came from customer service backgrounds.

This has helped them to understand the importance of delivering high-quality standards in the South Cheshire sweet shops.

Miss Berry said: "We have both come from a customer service background and I think that is the key to this shop..

"It's a passion, it's not just a job or a business, it's all about an experience here that the kids don't get from the supermarkets."

Truly Scrumtious was last located on Hightown and began on High Street (Crewe Nub News).

The new Truly Scrumtious Crewe store was originally hoped to open this summer.

It was delayed by two months due to paperwork issues.

Mr O'Connor added: "Someone went on holiday, someone had COVID, nobody else do could the job.

"I was supposed to sign the paperwork on the 15 July but I got it on 17 September."

"We thought when we closed the Crewe store it would just be a couple of weeks but it was the Nantwich store we opened first in the end."

Truly Scrumtious is launching a new milkshake bar inside the store from this Saturday - October 15 (Ryan Parker).

Truly Scrumtious is launching a new milkshake bar inside the store from this Saturday (October 15).

In the upcoming weeks, it plans to start running children's birthday and Christmas parties from the shop which has a large space upstairs,

READ MORE: Exhibition on redevelopment of Crewe's former library site to be held this week.

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