New digital radio station reaching 'the entire local population' launches in Crewe

By Ryan Parker 12th Jun 2023

Cat Xtra, the sister station of local community radio station The Cat, officially launched on DAB on Monday 12 June (Nub News).
Cat Xtra, the sister station of local community radio station The Cat, officially launched on DAB on Monday 12 June (Nub News).

A new digital radio station reaching 'the entire local population' has launched in Crewe and Nantwich - giving young people a chance to get into the industry.

Cat Xtra, the sister station of local community radio station The Cat, officially launched on DAB on Monday 12 June.

The station started out as a project aimed at getting younger people into radio - transforming into a full-time station for younger audiences.

Cat Xtra is now available on digital radio, as well as online, and on smart speakers (Cat Xtra).

Cat Xtra will primarily focus on new and recently released music - influenced by trending and popular artists on streaming platforms.

It is now available on digital radio, as well as online, and on smart speakers.

Cat Xtra's station manager, Aidan Goodwin, was delighted with the launch on DAB.

He said: "We're so proud to be launching a brand- new digital radio station that reaches the entire local population, with the aim of giving young people a chance to get into radio.

"Amongst Spotify, podcasts, and TikTok, radio is still a valuable and important platform for young people.

Cat Xtra will primarily focus on new and recently released music - influenced by trending and popular artists on streaming platforms (Cat Xtra).

"The skills learned and developed from working in radio and audio are transferrable to so many other digital and creative roles in the media and online content industry.

"The Cat, as a community interest company, and FM community radio licence holder, also holds dear its duty to facilitate platforms for people of all ages and backgrounds.

"It enables them to voice and discuss topics that matter to communities."

Cat Xtra will also focus on music which builds momentum from use on platforms such as TikTok and in online media.

Evenings will see a line-up of genre focused shows including Hip-Hop, Rap, Dance and Electronic, Rock, Chill and mood music.

Cat Xtra is the sister station of local community radio station The Cat - which launched om FM in 2025 (The Cat 107.9FM).

The station is now on the search for young creatives to get involved with the station on a voluntary basis.

Cat Xtra looking to build a team of music lovers, graphic designers, audio producers, on air talent, and social media and digital content creators.

READ MORE: Council to cut back Crewe library opening hours as 'savings must be made.'

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