A new cake shop with an "interactive"' twist has launched in Crewe town centre, becoming the first business of its kind in South Cheshire.

JjSweetz, 2 Market Street, opens at 12.30pm on Monday 20 October, offering bespoke cheesecakes, Matilda cakes, brownies and more in a Subway-style ordering system.

Operated by Crewe resident, Samii Riaz, JjSweetz has been booming with delivery orders on social media for over 14 months and recently launched on Deliveroo, Just Eat and Uber Eats.

Operated by Crewe resident, Samii Riaz, JjSweetz has been booming with delivery orders on social media for over 14 months (Nub News).

Samii told Nub News: "I have always wanted to open an interactive shop. Customers can come in with all the toppingrs in front of them and choose between a cheesecake, Matilda cake, brownie or ice cream.

"Whatever cake they choose, they can then pick two toppings and two sauces from our expansive menu to go on it.

"We have a huge range of toppings to choose from and will also offer a classic cakes section, like old school sponge and jam roly-poly, both available with custard.

"The purpose of our new store is convenience and personalisation. Everything is right in front of the customer and every cake is made to their preference.

"Our toppings will continue to change for seasonal occasions, such as Halloween, Christmas, Easter and the likes, so there will always be new things for customers to try.

"I wanted to open a Subway-style ordering style but for desserts. We are a completely new concept for Crewe.

"This is a super-fast service where you can get your bespoke cake and leave, there are also a few seats for customers wanting to eat our delicious treats inside.

JjSweetz is open in Crewe town centre, 12.30pm to 11pm, seven days a week (Nub News).

"We have employed five staff members to run our new store, covering the front and the back of the shop.

"I will be working here as well for the first two months as staff get to grips with everything. After that I hope to be leaving them in charge."

Open seven days a week, JjSweetz is located next to the alleyway linking Market Street with Crewe Lifestyle Centre.

Once fully operating, the shop will offer a topping station for JjSweetz's in-demand cheesecakes and more, with another station for a frozen fruit section, offering new smoothies and an Acai bowl menu.

Samii said: "So many people have been walking past our shop while we've been doing the work asking 'when are you opening?' The feedback from local residents has been fantastic.

"People are genuinely excited about us having a shop in the centre of Crewe. We wanted to go for a modern and vibrant look to the shop and believe we have achieved that.

"I would like to give a shoutout to Wardle's Property Maintenance who have been ever so good and even worked a day for free just to help us out.

JjSweetz also offers ice cream and a classic cakes section, including old school sponge and jam roly-poly, both available with custard (Nub News).

"Our signs were also excellently finished by Johnsons Printers, with our graphics done by Tinisha Clarke also based in Crewe.

"Everyone who we collaborated to open JjSweetz were local to Crewe as we want to be a community shop. A huge thank you to my partner Jake who worked on this project so hard and supported me all the way."

JjSweetz is open in Crewe town centre, 12.30pm to 11pm, seven days a week.

READ MORE: Plans for apartments on first floor of former Crewe M&S building.

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