Crewe Alex to host 'exciting' beer launch event with manager and players Q&A

By Ryan Parker

12th Nov 2024 | Local News

The Heineken partnership launch event takes place from 6pm on Thursday 14 November in Crewe's Hybrid Lounge (former Wright's Lounge) (Crewe Alex).
The Heineken partnership launch event takes place from 6pm on Thursday 14 November in Crewe's Hybrid Lounge (former Wright's Lounge) (Crewe Alex).

Crewe Alexandra are hosting a new beer pouring rights partnership event this week, staging a special Q&A with Lee Bell, Mickey Demetriou and Jack Powell.

The Heineken partnership launch event takes place from 6pm on Thursday 14 November in Crewe's Hybrid Lounge (former Wright's Lounge).

Hosted by Graham McGarry, the event will see a new range of beverages on sale at Mornflake Stadium, with all drinks just £3 for this "exciting" night only.

Supporters will be given the opportunity to put questions to Lee Bell, Mickey Demetriou and Jack Powell, as well as sample the new drinks range (Crewe Alex).

Supporters will be given the opportunity to put questions to the manager, captain and returning midfielder, as well as sample the new drinks range.

Entry is free, with the bar staying open after the Q&A for England versus Greece in a Nations League match (7.45pm).

Amaka's will also been in attendance with its food truck, offering supporters a variety of Nigerian, Asian and Turkish "restaurant quality" food.

The new Crewe Alex drinks range includes:

  • Amstel
  • Cruzcampo
  • Moretti
  • Neck Oil
  • Guinness
  • Inch's Cider

A Crewe Alexandra spokesperson told Nub News: "The new partnership with Heineken is a very exciting one and will really freshen up our drinks offering.

"We were really keen for our supporters to get the first samples of the new beer range, and thanks to the support from Heineken this is the ideal evening to do so with Jack, Mickey and Lee taking questions from supporters.

The new range of beverages will be available on Saturday 16 November for Crewe's home match with Notts County (Ryan Parker).

"This event is the latest of several nights where fans have been able to meet the team and I think it has helped to create that real togetherness between the supporters and the squad.

"Hopefully we have another good turn-out on Thursday evening and fans enjoy the discounted drinks provided by Heineken."

The new range of beverages will be available on Saturday 16 November for Crewe's home match with Notts County.

READ MORE: Councillors back new Crewe school at old baths despite £1.35m demolition costs.

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