BENTLEY Motors has been revealed as the main partner for Cheshire East Virtual Pride 2020.

The online event on Saturday, July 25, replaced the traditional Pride held in Queens Park in Crewe, which was axed because of the pandemic.

Cheshire East Council has organised a five-hour internet (2-7pm) show featuring interviews, music, competitions, performances and information supporting the LGBT+ community.

Presenters will introduce acts and interviews in a bid to recreate the atmosphere of Pride in the Park to an online audience.

The council says its partnership with Bentley will boost the profile of the event.

Crewe North councillor Jill Rhodes, Cheshire East Council cabinet member for public health and corporate services, said: "I am delighted that even though we won't be able to host an outdoor live event this year, that an organisation of the calibre of Bentley has decided to become a partner. It's a fantastic endorsement of what we are doing.

"Very quickly Pride has become one of our most celebrated days in the council's calendar."

Dr Astrid Fontaine, Bentley Motors member of the board for people, digitalisation and IT said: "As Bentley steps up its emphasis on the importance of diversity and inclusion, we're delighted to be sponsoring Cheshire East's virtual pride celebrations on Saturday 25 July – and our rainbow Bentley captures the essence of that perfectly."

Bentley tweeted a stunning picture of a rainbow-themed car to herald their support.

Crewe West councillor Marilyn Houston, Cheshire East Council member equality champion, urged people to tune into the broadcast, saying: "We know it's not the same as being there with friends, but the organising team have done a terrific job of pulling together elements of what you might have seen on the day and adding a few twists as well."

For details of the online broadcast see www.prideinthepark.com

Pride in the Park returns to Queens Park as a live outdoor event on Saturday, June 19 next year.