Swansway Motor Group is celebrating the journey of Ashley from valeting to aftersales manager.

Ashley first joined the Swansway family back in May 2018, starting out as a Service Advisor at Crewe Volkswagen.

Fast forward seven years and a few well-earned promotions later, he's now proudly leading the Aftersales team.  

After making his mark at Crewe VW, Ash took on a new challenge over at CUPRA in November 2023, where he spent 18 months broadening his skills, though Crewe VW drew him back and in June 2025 he returned, this time as Aftersales Manager.  

Ash credits his time as a Workshop Controller, a role he stepped into in 2021, helping him grow his technical knowledge and polish his organisational skills, two attributes he uses daily in his current role.  

When we asked Ash what job he'd love to do for a day, his answer took him back to where it all started, he said he'd be a car valet. Not only has he done the job before, but he knows how important it is. 

Ashley said: "I once said to my old manager, 'I'm just a car valet'.

"and he said to me, 'cleaning the cars is the first thing the customer sees, so it's a very important job'."  

That stuck with him and it shows just how much he values every person in the team, no matter their role. We asked Ash what his favourite car is at Crewe VW, "It's got to be the legendary Golf GTI."  

Thanks for all your hard work Ash, we're proud to have you as part of the Swansway family!