Cheshire family businesses collaborate for future of outstanding performance
By Ryan Parker 15th Oct 2025

Two Cheshire based, family owned businesses have been working together since March to create memorable experiences for local customers.
Swansway Motor Group, head office based in Crewe, is continuing to strengthen its collaboration with Winsford-based luxury home fragrance brand, Valentte.
Both businesses share deep roots in Cheshire and a passion for supporting their local community.
Swansway's BYD sites source their customer handover gifts from Valentte, a local company known for its beautifully scented home fragrance and skincare products.
Each new BYD customer receives a personalised Valentte gift box, complete with a room scent set, as part of their handover experience.
Director at Swansway Motor Group, David Smyth, said: "We are proud to be working alongside another family owned Cheshire business that shares our values and commitment to quality.
"Valentte's beautifully crafted products add a special finishing touch to our BYD handover experience, helping us create moments that feel personal and memorable for our customers.
"It is brilliant to see two local businesses coming together to deliver something truly unique right here in Cheshire."
This collaboration highlights shared values between the two family owned firms, a commitment to excellence, luxury design and delivering outstanding performance.
CEO at Valentte, Luke Bream, said: "As a family-run UK brand, we're proud to collaborate with like-minded businesses who share our values.
"Supporting local is incredibly important to us, not only to strengthen our communities, but to build lasting partnerships rooted in trust, passion, and shared purpose.
"This collaboration brings together our mutual love for beautifully stylish and high performing products, and we are excited to create something truly special for our customers."
Together, Swansway and Valentte are showcasing the power of local businesses working together, combining luxury, performance and a shared passion for people, right here in Cheshire.
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