Local family-owned car dealer group Swansway Motor Group, is set to open a brand-new all-electric car dealership in Crewe.
Partnering with the Chinese car manufacturer BYD, Swansway, will open its Beswick Drive BYD Crewe dealership on Wednesday 1 May.
This dealership will sit alongside Swansway Motor Group's used car supermarket, Motor Match, and its Jaguar Service Centre, all located under one roof.
Swansway, which is extending its franchise network to include two BYD dealerships, BYD Crewe and BYD Chester, already has a significant presence in the Crewe area, celebrating its 20th anniversary in 2023.
Director of Swansway Motor Group, John Smyth, said: "We are eager to see what this partnership will bring for the Swansway Motor Group name but also our retail and fleet customers.
"Their focus on electric vehicles reflects the changes in the market and as a brand, BYD is making its mark in the UK and we are looking forward to being a part of that expansion."
The popularity of electric vehicles is continually rising and BYD's entrance into the UK market has not gone unmissed.
They entered the market in early 2023 with the Atto 3, a family SUV, and since then have expanded to include 2 more models, the Dolphin, and the Seal.
All BYD vehicles will be built on the company's new e-Platform 3.0 chassis, a modular electric platform that allows for front, rear, and four-wheel drive configurations.
Originating as a battery manufacturer in 1995, the company is now using its expertise to develop clever technology.
The brand's innovative cobalt-free Blade Battery pack has been designed to prioritise safety, durability, and efficiency.
Swansway Motor Group operates dealerships across the Midlands, North West, and North Wales, with 21 retailers representing eight brands and five Motor Match dealerships, alongside their Crewe-based Accident Repair Centre and Fleet Division.
BYD has plans to establish a UK retail network of 100 dealerships by the end of 2025.
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