Family-run company re-sign as digital partners with Crewe Alex FC
By Ryan Parker
5th Dec 2023 | News
Swansway Motor Group is delighted to renew its sponsorship of League Two football club Crewe Alexandra, signing as digital partners for a second consecutive year.
After a successful first season together, Swansway Motor Group re-signed for the 2023/24 season.
The partnership will see Swansway's branding feature on YouTube and social media videos produced by the club, Swansway will also be showcasing their latest product lineup at Crewe Alex home games.
There's great synergy between the two parties, who are both very involved in the local community, giving back where they can.
Crewe Alexandra, along with their Crewe Alexandra in the Community branch has recently announced a partnership with Cheshire Community Foundation, The Wishing Well and Chance Changing Lives.
This will provide homeless people wit the opportunity to take part in football and wellbeing sessions.
Much like Crewe Alexandra, Swansway Motor Group has strong links with charitable organisations in the local area, including the Cheshire Community Foundation and The Wishing Well.
Earlier this year, Swansway partnered with the Cheshire Community Foundation to donate £10,000 to the Crewe Fund.
The car dealer group continues to support The Wishing Well with annual donations to its Children and Families Hub.
Head of Commercial at Crewe Alex, James Beckett, told Nub News: "We are so pleased Swansway Motor Group have extended their digital partnership with us."
Swansway's continued support for Crewe Alex reflects its ongoing commitment to invest in the local community and support local businesses.
Director of Swansway, David Smyth, added: "Over the last 20 years, we have received a great deal of support from the people of Crewe.
"It's important to us to remain active figures in the local community.
"Crewe Alexandra is integral to the local community, having been established since 1877. We are looking forward to what the next season as digital partners with Crewe brings."
Swansway Motor Group is a major employer in Crewe, operating six car dealerships in the area, alongside their Accident Repair Centre, Fleet Division and Head Office operations.
READ MORE: Crewe café and chippy boosted with five-star food hygiene ratings.
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