Crewe company drives the Christmas Spirit for 10th consecutive year
By Ryan Parker
20th Dec 2023 | News
Crewe car dealer, Swansway Motor Group, has kicked off its festive mission to bring smiles to children and families across the UK.
For the 10th Christmas in a row, family-run company have worked with their well-established charity partners on Swansway Santa Patrol, donating Christmas gifts to those in need.
Items donated have ranged from toys for babies, children and teens, to Christmas food supplies, and warm winter clothing.
On behalf of their Crewe-based retailers: Crewe Audi, Crewe SEAT, Crewe Volkswagen, Swansway Jaguar Crewe, and Motor Match Crewe and their Crewe-based Head Office operations, Swansway Motor Group worked alongside The Wingate Centre [Nantwich] and The Wishing Well [Crewe] to donate towards their Christmas appeals.
It has donated selection boxes to the Wingate Centre and games for families to the Wishing Well.
As part of Swansway's continued efforts to support their charity partners with the ongoing cost-of-living crisis, the car dealer group has tailored its donations to each charity's specific needs, liaising directly with their charity partners to create bespoke donations.
Head of Strategic Partnerships at The Wishing Well, Jan Melia, said: "Our long-standing partnership with Swansway is incredibly important to Wishing Well.
"Your kind donation of toys at Christmas means we can achieve great things and are able to distribute gifts to families who access our services.
"Thank you for your continued support. Together we make a difference."
Swansway Motor Group director, David Smyth, said: "Christmas should be a time of joy and celebration for everyone, no matter what your circumstances may be.
"Our Swansway Santa Patrol aims to spread some Christmas magic to those children and families who need it the most.
"From the Swansway Family to yours, we wish all a Merry Christmas."
Swansway's Santa Patrol rounds up Swansway Motor Group's charity investment in 2023 to a close, seeing the group donate almost £80K to a range of charitable causes.
From donations to foodbanks to supporting their team members with their fundraising and partnering with four community foundations across the country.
David Smyth added: "It's important to us all at Swansway that we are active within the communities that have welcomed and supported us over the last 20 years, and 2023 has been no exception.
"This year we have further strengthened relationships with existing charity partners, whilst also building new ones and we look forward to continuing our work in 2024."
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