CREWE-BASED motor dealership Swansway Group has announced a stand sponsorship deal with Nantwich Town.

The family-owned business, with car and van dealerships across the North West and Midlands, has signed a three-year sponsorship with the Northern Premier League club.

The Dabbers' main stand will now be known as The Swansway Stand.

Swansway Group is a major employer in Crewe and Nantwich, with Crewe Audi, Crewe Volkswagen, Crewe SEAT, CUPRA Crewe, Swansway Jaguar Crewe, Motor Match Crewe, an Accident Repair Centre and all head office functions in Crewe.

The firm says the sponsorship is another example of its continuing commitment to invest in the areas where they do business.

It is particularly meaningful for one of Swansway Group's directors, David Smyth and his son George, who are long-standing fans of the Dabbers, regularly attending matches.

David said: "Swansway Group has been based in Crewe for nearly 18 years and we have always been grateful for all the support we have received from the people of Crewe and Nantwich.

"This was a particularly special opportunity for my family and me to show some reciprocal support to an organisation that does so much to engage and entertain local people, young and old.

"Nantwich Town Football Club has been in existence since 1884 and it is with great pleasure that we have been able to contribute to its ongoing success and enduring legacy."

Nantwich Town Director Dave Clapp said: "The impact on our club budget due to the lack of ticket sales for match attendances during the various lockdowns, has been significant. Swansway Group's support for us has been both welcome and timely.

"We very much appreciate their interest in our continuing success both as a team and as a provider of grass-roots training for up-and-coming talent. And we are looking forward to an exciting season together as the pandemic restrictions are lifted."